Nadine has been calling on the same customer for years. She handles all of the company's orders and quickly resolves any issues that may come up. On occasion, Nadine takes some of the company employees out to dinner and has even given them tickets to local concerts. Nadine is involved in

A) relationship selling.
B) loyalty selling.
C) public relations.
D) publicity.
E) multi-level marketing.

Relationship Selling

A sales approach focusing on building long-term relationships with customers, rather than on individual transactions, to foster loyalty and repeat business.

Multi-level Marketing

A strategy some direct sales companies use to encourage existing distributors to recruit new distributors by paying the existing distributors a percentage of their recruits' sales.

Public Relations

Nonpersonal communication focused on promoting positive relations between a firm and its stakeholders.