Felix has been calling on the same customer for years. He handles all of the company's orders and quickly resolves any issues that may come up. On occasion, Felix takes some of the company employees out to dinner and has even given them tickets to local sporting events. Felix is involved in

A) public relations.
B) publicity.
C) multi-level marketing.
D) relationship selling.
E) loyalty selling.

Loyalty Selling

A sales strategy focused on creating and maintaining long-term relationships with customers to encourage repeat business.

Relationship Selling

A sales approach that focuses on building long-term relationships with customers rather than on individual transactions.

Multi-Level Marketing

A direct sales strategy where individuals sell products and recruit others to sell, earning commissions from their sales and the sales of the team they recruit.