The single most effective approach for establishing and developing a personal relationship with the customer is through

A) publicity.
B) personal selling.
C) public relations.
D) advertising.
E) sales promotion.

Personal Relationship

A connection between individuals based on emotional or social bonds, often characterized by mutual respect, understanding, and communication.

Personal Selling

A direct marketing approach where individual salespeople reach out to potential customers through face-to-face meetings, calls, or personalized messages.