The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer's purchase decision is referred to as

A) public relations.
B) advertising.
C) personal selling.
D) sales promotion.
E) publicity.

Personal Selling

A method of selling that involves direct interaction between a sales representative and a potential customer, usually in a face-to-face manner, aiming to persuade the customer to make a purchase.

Two-Way Flow

Communication or interaction that involves back-and-forth exchange of information, ideas, or materials between two parties or points.

Salesperson

An individual who sells products or services directly to customers, aiming to meet their needs and secure transactions.