Asked by carolette mckenzie on Jul 05, 2024
Verified
Consumers are more likely to be impacted by social influences than are businesses.
Social Influences
the effects that the words, actions, or presence of other people have on an individual's attitudes, beliefs, values, or behaviors.
- Recognize the psychological aspects affecting the consumer buying process, including cognitive dissonance and the influence of social factors.
Verified Answer
KF
Kiera FreemanJul 08, 2024
Final Answer :
True
Explanation :
Consumers often rely on social proof, recommendations, and trends in their purchasing decisions, making them more susceptible to social influences compared to businesses, which may base decisions more on cost, quality, and strategic fit.
Learning Objectives
- Recognize the psychological aspects affecting the consumer buying process, including cognitive dissonance and the influence of social factors.
Related questions
Selena Is Hungry ...
Social, Psychological, and Personal Factors Influence the Buying Decisions of ...
Which of the Following Is Most Likely a Want Rather ...
Security, Comfort, Self-Preservation, and Personal Pleasure Are Common Psychological Needs ...
In Scenario 11-3, the Remorse That Mark Is Likely to ...