Asked by carolette mckenzie on Jul 05, 2024

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Consumers are more likely to be impacted by social influences than are businesses.

Social Influences

the effects that the words, actions, or presence of other people have on an individual's attitudes, beliefs, values, or behaviors.

  • Recognize the psychological aspects affecting the consumer buying process, including cognitive dissonance and the influence of social factors.
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KF
Kiera FreemanJul 08, 2024
Final Answer :
True
Explanation :
Consumers often rely on social proof, recommendations, and trends in their purchasing decisions, making them more susceptible to social influences compared to businesses, which may base decisions more on cost, quality, and strategic fit.