Asked by Attila Szalay on Jul 05, 2024
Verified
If a brand emphasizes relevance at the expense of consistency, what is the likely outcome for its authenticity?
A) Nascent brand
B) Poseur brand
C) Authentic brand
D) Aloof brand
Brand Authenticity
Pertains to the perception of a brand as genuine, true to its values, and transparent in its dealings with consumers.
Consistency
The quality of maintaining a standard or repeatable pattern in actions, values, methods, measures, principles, expectations, or outcomes over time.
Poseur Brand
A brand that attempts to project a certain image or identity that does not genuinely reflect its true nature or values, often to attract a particular customer demographic.
- Identify the consequences of not preserving brand relevance on its authenticity.
Verified Answer
CB
charlotte BonvarletJul 08, 2024
Final Answer :
B
Explanation :
When a brand focuses too much on relevance, often changing its message or appearance to fit current trends or consumer preferences, it risks being perceived as inauthentic or as a "poseur" brand. This is because it may appear to lack a consistent core identity or values, leading consumers to question its genuineness.
Learning Objectives
- Identify the consequences of not preserving brand relevance on its authenticity.