Harley-Davidson's cake decorating kit tried to appeal to the brand's unparalleled consumer loyalty, but it was considered too tame by their consumer base. This is an example of

A) corporate branding.
B) brand extraction.
C) brand collusion.
D) brand personality destruction.
E) brand dilution.

Brand Personality Destruction

The detriment or adverse alteration of a brand's perceived characteristics and identity, often caused by negative events, scandals, or poor marketing decisions.

Consumer Loyalty

The ongoing preference of a customer to buy a particular brand or product over competitors, often reflected in repeat purchases.

Brand Dilution

The weakening of a brand's power or the diminishing of its perceived value due to overextension, poor marketing decisions, or association with lower quality products.