________ is a technology system that helps companies manage information about existing and potential customers.

A) CRM (customer relationship management)
B) Personal productivity
C) A salesperson diary
D) Spreadsheet organizer
E) Worksheet information system

CRM

Stands for Customer Relationship Management, a strategy or software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle.

Spreadsheet Organizer

A tool or software used for organizing, analyzing, and storing data in tabular form, facilitating calculations and data management.

Personal Productivity

An effort by the salesperson to increase productivity through a number of tools including more efficient data storage and retrieval, better time management, and enhanced presentation.