A salesperson who wants to record customer contact information as well as customer preferences and details about customers' interactions with the company would use

A) the FAB method.
B) a CLV system.
C) an order-getting system.
D) an order-taking system.
E) a CRM system.

CRM System

A set of information technology tools used to help companies stay connected to customers and prospects, streamline processes, and improve profitability.

CLV System

Customer Lifetime Value system, a metric that estimates the total revenue a business can expect from a single customer account throughout the business relationship.

FAB Method

A sales technique that focuses on features, advantages, and benefits of a product or service to the customer.