________ systems are important because customers are ________ powerful than ever; these systems put the intimacy back into customer service.

A) CRM; less
B) CRM; more
C) SCM; less
D) SCM; more

CRM (Customer Relationship Management) systems are important because they help businesses manage their interactions with current and potential customers. In today's market, customers have more power than ever due to the vast amount of information available to them and the ease of switching between products or services. CRM systems help businesses personalize their customer service and maintain a closer relationship with their customers, effectively responding to the increased customer power.