The process by which companies get new customers, keep the customers they already have, and grow the business by increasing their share of customers' purchases is called

A) adaptive selling.
B) value selling.
C) customer relationship management.
D) sales force management.
E) the FAB approach.

Customer Relationship Management (CRM) is the strategy for managing a company's interactions with current and potential customers. It involves using data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth.