________ is a CRM operation in which organizational representatives use multiple channels to communicate with customers.

A) CIC
B) CMA
C) JIT
D) SFA

CRM Operation

The activities and processes undertaken by an organization to manage and analyze its interactions with customers through the lifecycle, aiming to improve customer relationships.

Organizational Representatives

Individuals or groups that act on behalf of an organization, representing its interests and policies in external interactions or transactions.

Multiple Channels

The use of various platforms or methods to communicate with or sell to consumers, including physical locations, websites, mobile apps, and social media.