________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

A) Impression management
B) Marketplace share
C) Product potentiality
D) Brand socialization

Brand socialization refers to the process by which a company engages with its stakeholders through various online channels such as social media, email marketing, and website interactions. The goal of brand socialization is to build meaningful relationships with stakeholders and foster a mutually beneficial exchange of information. This not only enhances the company's reputation but also increases customer loyalty and engagement, ultimately leading to increased revenue and market share.