Which of the following terms is defined as 'imbuing trademarked or otherwise proprietary-named products and services with a human form and/or human attributes,including a generally distinctive physical appearance and personality'?

A) Brand animation.
B) Brand personification.
C) Brand characterization.
D) Brand imitation.
E) None of these.

Brand Personification

The marketing strategy of giving human traits or characteristics to a brand, making it more relatable or appealing to consumers.

Human Attributes

Characteristics or qualities that are considered typical or inherent to humans, such as emotions or creativity.

Brand Animation

The process of bringing a brand to life through dynamic visual content, often involving video, motion graphics, and interactive elements to enhance brand recognition and engagement.