Which of the following best completes the statement,'A(n) ______ is an exposure to a brand via another person or social sharing.'?

A) Influence impression.
B) Word-of-mouth review.
C) Negative impression.
D) Public endorsement.
E) None of these.

Word-of-Mouth Review

Information or opinions about products or services shared personally between consumers, rather than through official marketing channels.

Public Endorsement

The act of publicly supporting or approving a product, service, or idea, often by a celebrity or influential figure, to influence the public's opinion or consumer behavior.

Influence Impression

The impact or effect an individual's behavior, opinions, or actions have on others' perceptions, decisions, or actions, especially in contexts such as social media or marketing.