The automobile company Jaguar uses the cat as its logo to depict the same traits as the cat: solitary, opportunistic, stalk-and-ambush predator at the top of the food chain. This is an example of:

A) superego.
B) competitive fear.
C) repositioning.
D) brand personality.

Brand Personality

The set of human traits or characteristics associated with a brand, shaping consumer perceptions and relationships with the brand.

Stalk-And-Ambush

A predatory strategy where the predator conceals itself and waits for the right moment to launch a surprise attack on its prey.