Asked by MARIA URIEL CIFRA on Jun 15, 2024
Verified
Which of the following completes the sentence,'A ______ is a fictional persona with a distinct personality created to represent a brand.'?
A) Spokesperson.
B) Brand actor.
C) Brand representative.
D) Brand mascot.
E) None of these.
Brand Mascot
A character created to represent a brand, aimed at building recognition and affection with consumers.
Spokesperson
Spokesperson is an individual authorized to speak on behalf of an organization, company, or another entity, representing and conveying its viewpoints to the public.
Brand Actor
A brand actor represents an individual or entity acting as a spokesperson or image of a brand, contributing to its personality and public perception.
- Understand the process of brand personification and its effects on consumer engagement.
Verified Answer
Learning Objectives
- Understand the process of brand personification and its effects on consumer engagement.
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