Asked by Nicholas Grenville on May 15, 2024

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A certain brand of DVD player is priced at the high end of the market and is only sold in limited locations at very high-end stores. This implies which personality trait inferences?

A) versatile, adaptable
B) snobbish, sophisticated
C) reliable, dependable
D) flighty, schizophrenic

Personality Trait Inferences

The process of deducing aspects of a person's character based on observable behaviors, expressions, and actions.

High-End Market

A market segment that caters to consumers seeking premium products and services often associated with luxury and high quality.

  • Explain the concept and implications of brand personality.
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Verified Answer

KH
Khanh HoangMay 17, 2024
Final Answer :
B
Explanation :
The high price and limited availability of the DVD player at high-end stores suggest exclusivity and luxury, which are often associated with sophistication. The term "snobbish" can also be inferred as it implies a sense of exclusivity and selectiveness in the product's positioning.