Firms use a differentiated targeting strategy because

A) it is easier than mass marketing.
B) it helps obtain a bigger share of the market.
C) it is easier than focusing on individual or small groups of potential customers.
D) most market segments are too small to be profitable.
E) banks are more willing to extend credit to companies with this strategic approach.

Differentiated Targeting

An approach to market segmentation that involves tailoring specific products or marketing strategies to appeal to multiple, distinct customer groups or demographics.

Market Share

Percentage of a market accounted for by a specific entity.

Mass Marketing

A marketing strategy that aims to appeal to a wide audience by using mass media and other broad communication techniques to promote products or services.