Karen has identified four potential market segments for her Rent-A-Chef home meal catering service. The next step is to

A) categorize each market segment by consumer demographics.
B) establish her overall objectives.
C) decide on a targeting strategy.
D) develop a positioning strategy.
E) evaluate the attractiveness of each segment.

The next step for Karen should be to evaluate the attractiveness of each identified market segment. This will enable her to determine which segment is the most viable and worth targeting, based on factors such as size, profitability, growth potential, competition, and compatibility with the company’s resources and goals. Only after evaluating the attractiveness of each segment can Karen move on to deciding on a targeting strategy, developing a positioning strategy and establishing overall objectives.