Asked by Robyia Spriggins on May 17, 2024

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Four frequently used targeting strategies are the micromarketing, undifferentiated, differentiated, and ________ targeting strategies.

A) geographic
B) benefit-based
C) economic
D) global
E) concentrated

Targeting Strategies

Approaches used by businesses to identify and serve specific segments of the market that are most likely to benefit from their products or services.

Micromarketing

A marketing strategy that targets a small, specific group of customers with tailored messages and offers.

Undifferentiated

In marketing, this refers to a strategy where a company chooses not to segment the market but rather targets the whole market with one product or service.

  • Recognize and implement targeting tactics for dividing a market into segments.
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KP
Keisha PryceMay 21, 2024
Final Answer :
E
Explanation :
The three commonly used targeting strategies in marketing are Undifferentiated targeting, Differentiated targeting, and Concentrated targeting (also called Niche marketing). Geographical and economic targeting are not widely used targeting strategies, and benefit-based targeting is typically incorporated within the other three strategies. Therefore, the best choice is E, concentrated targeting. This strategy involves focusing on a specific, narrow segment of the market and tailoring the marketing mix to meet the needs of that particular segment.