One of the benefits of a differentiated targeting strategy is that it allows the firm to diversify its business and

A) decrease advertising spending.
B) focus on a single market segment.
C) lower overall risk.
D) use undifferentiated strategies in micro markets.
E) more widely market basic commodities.

Differentiated Targeting

A marketing strategy that involves targeting two or more distinct market segments with specific products or marketing mixes tailored to each.

Business Diversify

The strategy of increasing the variety of products or markets a company is involved in to reduce risk and increase growth potential.

Lower Risk

A situation or decision that involves reduced exposure to potential loss, damage, or negative outcomes.