Adidas Group owns Reebok and Rockport-both of which offer different types of shoes. Having a variety of brands allows Adidas to use a differentiated targeting strategy to

A) engage in micromarketing for hard-to-fit shoe customers.
B) obtain a bigger share of the shoe market.
C) use mass marketing techniques.
D) utilize geographic segmentation.
E) generate economies of scale in advertising expenditures.

Question

Zybrea Knight · Accepted Answer

Final Answer : B, Explanation :  Owning multiple brands like Reebok and Rockport allows Adidas to cater to different market segments, thereby increasing its overall market share by appealing to a broader range of consumers with varying preferences and needs.

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