When Victoria's Secret offers different product lines, such as its Pink line, it is trying to capture the market by

A) using segmentation, targeting, and positioning.
B) offering everything to everyone.
C) trying lots of options to find out which one works.
D) doing continual test marketing.
E) focusing exclusively on its Pink brand.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, which might require separate products or marketing strategies.

Targeting

The process used by businesses to focus their marketing efforts on a specific audience or market segment.

Positioning

A marketing strategy that aims to establish a brand or product in the mind of consumers, distinguishing it from competitors.