Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." The fact that Clearwater Hampers has repeat corporate customers indicates that it creates ________ with its customers.

A) transactional relationships
B) exchange-oriented dependencies
C) symbiotic relationships
D) strategic relationships
E) joint decision-making alliances

Question

Ibrahim Alassaf · Accepted Answer

Final Answer : D, Explanation :  The fact that Clearwater Hampers has repeat corporate customers due to their emphasis on timely delivery and correct product fulfillment indicates that they are building strategic relationships. These relationships are based on reliability and meeting customer needs, which are key for long-term business engagements.

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