A succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants that core market to view the product is referred to as a ________ statement.

Core Target Market

The specific group of consumers identified as the most likely to buy a company's products or services, often defined by demographic, geographic, and psychographic characteristics.

Compelling Picture

An image or representation that forcefully attracts attention or interest, often used in marketing to evoke emotion.

Product Directed

Concerned with marketing or advertising strategies focused specifically on the features and benefits of a product to influence consumer purchasing decisions.