The primary goal of positioning is to ________.

A) choose the strongest marketing mix
B) communicate product attributes
C) shape customers' perceptions
D) determine customers' needs

The primary goal of positioning is to shape customers' perceptions of a product or brand relative to its competitors. This is achieved through communication of unique product attributes and benefits, but the ultimate goal is to create a distinct and favorable image in the minds of consumers. While positioning may involve consideration of customer needs, determining them is not the primary goal. Similarly, selecting a marketing mix is an outcome of successful positioning rather than the focus of the strategy itself.