Asked by Mariam Jaser on May 09, 2024
Verified
What enables a firm to retain a position?
A) differentiating
B) targeting
C) segmenting
D) branding
Differentiating
The process of making a product or service stand out from competitors in the market by emphasizing unique features or benefits.
- Understand the concept of brand positioning and its importance in marketing.
Verified Answer
ZR
zacharya raner
May 15, 2024
Final Answer :
D
Explanation :
Branding enables a firm to retain a position in the market by creating a distinct image and reputation for its products or services, which can help build customer loyalty and trust. While differentiating and targeting are important strategies for gaining a competitive edge, they alone may not be enough to sustain a firm's position in the long run. Segmenting, on the other hand, is a way of identifying and targeting specific customer groups, but it does not necessarily help a firm retain its overall market position.
Learning Objectives
- Understand the concept of brand positioning and its importance in marketing.
Related questions
______ Is a Form of Promotion in Which Marketers Attempt ...
When a Marketer Adjusts the Marketing Mix to Give Customers ...
The Different Methods of Segmenting a Market Include Targeting, Positioning ...
Positioning Research Involves Two Key Things - What Are They ...
What Is a Simple Test for Determining a Good Idea ...