What enables a firm to retain a position?

A) differentiating
B) targeting
C) segmenting
D) branding

Branding enables a firm to retain a position in the market by creating a distinct image and reputation for its products or services, which can help build customer loyalty and trust. While differentiating and targeting are important strategies for gaining a competitive edge, they alone may not be enough to sustain a firm's position in the long run. Segmenting, on the other hand, is a way of identifying and targeting specific customer groups, but it does not necessarily help a firm retain its overall market position.