Asked by Ailis Galdo on Jun 07, 2024
Verified
In the Circles for a Successful Value Proposition framework, the portion of the customer needs\wants circle that doesn't overlap with anything else represents
A) the firm's value proposition.
B) competitors' value propositions.
C) low-priority needs and wants that customers are willing to give up.
D) unmet customer needs\wants.
E) unknown customer needs\wants that the firm does not understand.
Value Proposition
A value proposition is a business or marketing statement that summarizes why a consumer should buy a product or use a service, highlighting the unique benefits offered.
Unmet Customer Needs
Customer requirements or desires that are not adequately addressed by current products or services.
- Determine the approach and significance of situating products or services in the marketplace.
Verified Answer
SF
Surafal FelekeJun 10, 2024
Final Answer :
D
Explanation :
The portion of the customer needs\wants circle that doesn't overlap with anything else represents unmet customer needs\wants. These are areas where the firm can potentially create a unique value proposition by addressing these unmet needs\wants.
Learning Objectives
- Determine the approach and significance of situating products or services in the marketplace.
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