Asked by Samantha Kipfinger on Feb 18, 2024
Verified
Kelly charges a premium price for her marketing services.In her sales pitch,she makes sure that she distinguishes key elements of quality not offered by her competitors.What key revenue driver is Kelly addressing by doing this?
A) frequency
B) price
C) selling process
D) customers
Customers
People who populate the segments of a market served by the offering.
- Understanding the importance of positioning and differentiation in marketing strategies.
- Recognizing the value of offering unique and high-quality services to attract customers.
- Identifying the role of competitive advantage in driving revenue.
Verified Answer
CB
Cheryl bloom
Feb 18, 2024
Final Answer :
B
Explanation :
Kelly is addressing the key revenue driver of price by charging a premium price for her marketing services and distinguishing the quality elements not offered by her competitors in her sales pitch.
Learning Objectives
- Understanding the importance of positioning and differentiation in marketing strategies.
- Recognizing the value of offering unique and high-quality services to attract customers.
- Identifying the role of competitive advantage in driving revenue.