Marcus wants to position his firm against his competitors. In doing so he should

A) never select a competitor in the same neighborhood.
B) avoid making the competitor's product look undesirable.
C) avoid looking too much like the competitor so as not to confuse the target segment.
D) avoid discussing the strengths of his product so that competitors won't be aware of his product quality.
E) avoid discussing the weaknesses of his competitors so they won't retaliate.

Question

Rachel Schechter · Accepted Answer

Final Answer : C, Explanation :  Positioning against competitors effectively involves differentiating one's offerings to avoid confusion among the target segment. This ensures that customers can clearly distinguish Marcus's firm from its competitors, based on unique features, benefits, or value propositions.

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