Asked by Corien Frazier on Jun 05, 2024
Verified
When Jacob first thought of buying a new vehicle, he could name at least eight SUV models. His friend Emily could think of only four. Jacob spent several weeks researching SUVs and rejected five of the models. His evoked set is now smaller than Emily's. Why?
A) The evoked set contains only the products that can be remembered at any given time.
B) The evoked set is gender specific in that women remember products better than men.
C) A product is not likely to be in the evoked set once it has been considered and then rejected.
D) Functional risk creates a cognitive dissonance that makes certain products difficult to consciously remember.
Evoked Set
A group of relevant brands that a prospective consumer is favorably familiar with when considering a purchase decision.
Functional Risk
The potential for a product or service to fail to meet expected performance standards or fulfill its intended purpose, leading to dissatisfaction or loss.
Gender Specific
aspects, behaviors, or attributes that are distinctly associated with a particular sex.
- Gain an understanding of how product placement affects consumer viewpoints and impacts their decision-making.
Verified Answer
EZ
Edison ZhengJun 08, 2024
Final Answer :
C
Explanation :
The evoked set refers to the group of brands or products a consumer can recall when making a purchase decision. Once Jacob rejected five of the models he initially considered, they were no longer part of his evoked set, making it smaller than Emily's.
Learning Objectives
- Gain an understanding of how product placement affects consumer viewpoints and impacts their decision-making.