Asked by Zarria Turner on May 14, 2024
Verified
Coca-Cola would be an example of a(n) ________ product because it has come to characterize an entire category of soft drinks.
A) exemplar
B) criteria
C) heuristic
D) evoked
Exemplar Product
A representative or model product that embodies the characteristics or qualities considered typical of a particular category.
- Understand product positioning and how it influences consumer perception and decision-making.
Verified Answer
KD
Kenisha DavisMay 19, 2024
Final Answer :
A
Explanation :
An exemplar product is one that is so closely associated with a category that it becomes the standard or typical example of the category. Coca-Cola, being synonymous with cola soft drinks for many, serves as an exemplar in its category.
Learning Objectives
- Understand product positioning and how it influences consumer perception and decision-making.