Asked by Doris Mansueto on May 16, 2024
Verified
Your business is best described as an entrepreneurial start-up venture with limited resources. It sells basketball sneakers for women. Describe the marketing strategy that is most beneficial for your company.
Marketing Strategy
A comprehensive plan formulated to achieve specific marketing objectives, such as increasing brand awareness or market share.
Entrepreneurial Start-Up
A new business venture started by an entrepreneur with the aim of seeking, developing, and validating a scalable business model.
- Formulate efficient marketing tactics according to the nature of the product and the needs of the market.
- Explain the identification of target markets and the customization of marketing mixes for these specific audiences.
Verified Answer
DP
Darryl PerkinsMay 21, 2024
Final Answer :
Entrepreneurial start-up ventures often benefit from using a concentrated strategy, which allows them to employ their limited resources more efficiently.
Learning Objectives
- Formulate efficient marketing tactics according to the nature of the product and the needs of the market.
- Explain the identification of target markets and the customization of marketing mixes for these specific audiences.
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