Create a positioning strategy for your school's business program. How do you want potential students to view your program?

Answers will vary but should start with the goal of providing potential students with a clear, distinctive, and desirable understanding of what the business program is about and how it compares with other programs both on campus and at nearby competing institutions. A positioning strategy for the business program will likely include persuasive communication about the value proposition and product attributes, probably focusing on career opportunities, salaries, and reputation of the program.