Trish is the marketing manager of a company that manufactures cinnamon. How can Trish use a differentiated targeting strategy?

Answers may vary. Although basic cinnamon may seem undifferentiated, we can still target several market segments with a different offering for each segment (Ceylon cinnamon, Saigon cinnamon, and Cassia cinnamon)for different needs in terms of how sweet or bitter the cinnamon tastes. Cinnamon providers also promote the fragrance of a particular cinnamon variety.