Asked by Aidan Packer on May 06, 2024
Verified
In a perceptual map of two dimensions, how are these dimensions determined?
Perceptual Map
A visual representation of how consumers perceive a brand, product, or service in relation to competitors, typically based on important attributes.
Dimensions Determined
Specific measurable attributes or aspects that define the characteristics of a product, service, or problem.
- Build strategic marketing methods tailored to the product's classification and the market's demand.
Verified Answer
NS
Nihal SinghMay 10, 2024
Final Answer :
Students should identify the marketing research component, but they should also stress the importance of customers' perceptions. Some may focus on the competitors' positions, but the key is the consumer.
Learning Objectives
- Build strategic marketing methods tailored to the product's classification and the market's demand.
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