Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market.

Marketing Mix

A set of controllable marketing tools—product, price, place, and promotion—that a company uses to pursue its marketing objectives in the target market.

Target Market

A specific group of potential consumers at whom a company aims its products and services, identified through variables such as demographics, behaviors, and needs.