Asked by habibatou diallo on Jun 17, 2024



You have been asked to design a scale that measures the impact of nostalgia on individual consumers. List five items that you would include in the scale.


A sentimental longing for the past, which can profoundly influence consumer preferences and buying behavior.

Individual Consumers

Refer to single persons who purchase goods and services for personal use and not for manufacture or resale.


refers to the relative size or extent of something, or a set of numbers, objects, or events placed in a order or gradation.

  • Design and evaluate scales and measures relevant to consumer behavior studies.

Verified Answer

Claire Alvarez

Jun 18, 2024

Final Answer :
Because consumers within an age group confront crucial life changes at roughly the same time, the values and symbolism used to appeal to them can evoke powerful feelings of nostalgia. Adults older than 30 are particularly susceptible to this phenomenon. However, references to the past influence young people as well as old. In fact, research evidence indicates that some people are more disposed to be nostalgic than others, regardless of age.
A scale could include items such as:
• They don't make 'em like they used to.
• Things used to be better in the good old days.
• Products are getting shoddier and shoddier.
• Technological change will ensure a brighter future (reverse-coded).
• History involves a steady improvement in human welfare (reverse-coded).
• We are experiencing a decline in the quality of life.
• Steady growth in GNP has brought increased human happiness (reverse-coded).
• Modern business constantly builds a better tomorrow (reverse-coded).