You have been asked to design a scale that measures the impact of nostalgia on individual consumers. List five items that you would include in the scale.

Because consumers within an age group confront crucial life changes at roughly the same time, the values and symbolism used to appeal to them can evoke powerful feelings of nostalgia. Adults older than 30 are particularly susceptible to this phenomenon. However, references to the past influence young people as well as old. In fact, research evidence indicates that some people are more disposed to be nostalgic than others, regardless of age.
A scale could include items such as:
• They don't make 'em like they used to.
• Things used to be better in the good old days.
• Products are getting shoddier and shoddier.
• Technological change will ensure a brighter future (reverse-coded).
• History involves a steady improvement in human welfare (reverse-coded).
• We are experiencing a decline in the quality of life.
• Steady growth in GNP has brought increased human happiness (reverse-coded).
• Modern business constantly builds a better tomorrow (reverse-coded).