Asked by edward duong on May 21, 2024
Verified
A consumer's behavior standards or beliefs, which can impact the decision-making process, are referred to as the consumer's __________.
Consumer's Values
The guiding principles or standards of behavior that influence the choices and actions of individuals as consumers.
Decision-making
The cognitive process of selecting a course of action from among multiple alternatives.
- Recognize and elucidate the psycho-emotional mechanisms impacting consumer actions.
Verified Answer
SB
Learning Objectives
- Recognize and elucidate the psycho-emotional mechanisms impacting consumer actions.
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