Asked by Angelisa Tejeda on May 14, 2024
Verified
When Linda saw the ad for the new and improved Swiffer mop, she rushed out and bought one. She can be considered to have the trait of:
A) innovativeness.
B) materialism.
C) self-consciousness.
D) need for cognition.
Innovativeness
The quality of being willing to introduce new methods, ideas, or products.
Swiffer Mop
A brand of cleaning product designed for quick, easy, and efficient floor cleaning using disposable or reusable pads.
- Acknowledge the role of personal attributes such as the need for information processing and the demand for uniqueness in shaping consumer behavior.
Verified Answer
WS
Wenesha StewartMay 18, 2024
Final Answer :
A
Explanation :
Linda's quick decision to purchase a new and improved product upon seeing an advertisement demonstrates innovativeness, which is the trait of being open to trying new products, services, or experiences.
Learning Objectives
- Acknowledge the role of personal attributes such as the need for information processing and the demand for uniqueness in shaping consumer behavior.
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