Asked by Charles Hearne on May 10, 2024
Verified
You are the marketing manager of a company that sells indoor lighting fixtures. When developing the company's positioning strategy, you choose to position the company's offerings against the offerings of your competitors. What would you expect your competitors to do?
Positioning Strategy
A marketing strategy that aims to establish a brand or product in the mind of the target audience relative to competitors.
Indoor Lighting Fixtures
Lighting units designed for use inside buildings that enhance functionality, atmosphere, and aesthetic appeal of interior spaces.
- Examine the strategies used by competitors to establish their position in the market.
- Construct impactful marketing approaches by considering the category of the product and the market's requirements.
Verified Answer
AM
Aurora MunozMay 17, 2024
Final Answer :
Students should identify the dynamic nature of competition and expect the competition will respond accordingly. Some competitors will retaliate. Others may simply choose a different position. Others might engage in legal action if they feel sufficiently threatened.
Learning Objectives
- Examine the strategies used by competitors to establish their position in the market.
- Construct impactful marketing approaches by considering the category of the product and the market's requirements.
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