Grubhub, DoorDash, and Uber Eats are three major competitors in the restaurant meal delivery market. Choose one of the three firms and describe its positioning efforts.

This question can be changed to address a different industry with which students would be more familiar if necessary. All three firms offer an array of delivery services, times, and prices with none of the competitors having a distinct position. Answers should reflect the value proposition of each firm, as well as, salient attributes, and symbols.