Asked by Thomas Simmons on May 10, 2024
Verified
Why is it important to emphasize benefits to a prospective buyer?
Prospective Buyer
A potential customer who has shown interest in a company's product or service and is considered likely to make a purchase.
- Illustrate approaches to successful sales presentations, with an emphasis on the Feature-Advantage-Benefit (FAB) technique.
Verified Answer
SM
Sydney MonseyMay 13, 2024
Final Answer :
First, by emphasizing benefits customers can better understand if your product will satisfy their need(s). Your primary purpose is to help the person. Second, stressing benefits in your presentation, rather than features or advantages, will bring success. You will satisfy more people's needs and thus your sales will increase.
Learning Objectives
- Illustrate approaches to successful sales presentations, with an emphasis on the Feature-Advantage-Benefit (FAB) technique.