The FAB selling technique is a tool for:

A) customer needs assessment.
B) behavior modification.
C) customer retention.
D) benefit selling.
E) trial closing.

FAB Selling Technique

A presentation technique stressing features, advantages, and benefits of a product.

Benefit Selling

A sales approach that focuses on communicating the benefits and value of a product or service to the customer, rather than just its features.

Customer Retention

Strategies and activities a business employs to keep its customers engaged and reduce customer turnovers.