Briefly describe the FAB selling technique. Show how a salesperson could use the FAB technique to sell a can of regular cola.

The FAB selling technique presents a product's features, advantages, and benefits to a prospect. Students' examples will vary depending on their creativity. An acceptable answer would be: Good taste is a feature. An advantage would be how it quenches thirst. A benefit could be the energy produced as a result of the consumption of sugar and caffeine in the cola.