Why is it beneficial to conduct research during the implementation of a plan?

A) to supplement preliminary research
B) to justify an increase to the budget
C) to engage your target audience
D) to measure progress and course adjust if needed

Conduct Research

The systematic investigation into and study of materials, sources, or subjects in order to establish facts and reach new conclusions.

Implementation

The process of putting plans, policies, or strategies into action to achieve predetermined goals.

Measure Progress

The process of evaluating the advancement and effectiveness of an activity or initiative against predefined benchmarks or goals.