Which of the following questions should be answered by a communications analysis?

A) What is the organization's primary competition?
B) What market position does the organization hold?
C) What is the organization's reputation and image?
D) What challenges is the organization facing?

A communications analysis is focused on evaluating and measuring the effectiveness of an organization's communication efforts, which includes examining its reputation and image. Factors like tone, messaging, and channels used can all impact how an organization is perceived by its various stakeholders. Therefore, understanding a company's reputation and image is crucial in devising strategies for improving or maintaining it. The other answer choices are more relevant to a competitive or market analysis.