Asked by Jonathan Fernandez on Feb 18, 2024



Identify the steps of the ROPES process.Which step is critical throughout the entire PR campaign process?


Tactics to maintain relationships with publics after a communication campaign has been executed.

  • Objectives: Setting clear and measurable objectives for the PR campaign.
  • Planning: Developing a strategic plan that outlines the key messages, tactics, and timeline for the campaign.
  • Research: Gathering information and conducting thorough research to understand the target audience, market trends, and competitors.

Verified Answer

Lexus iLexus

Feb 18, 2024

Final Answer :
The steps in the ROPES model are Research,Objectives,Programming,Evaluation,and Stewardship.Research plays a critical role throughout the public relations campaign process.