Asked by Jonathan Fernandez on Feb 18, 2024

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Identify the steps of the ROPES process.Which step is critical throughout the entire PR campaign process?

Stewardship

Tactics to maintain relationships with publics after a communication campaign has been executed.

  • Objectives: Setting clear and measurable objectives for the PR campaign.
  • Planning: Developing a strategic plan that outlines the key messages, tactics, and timeline for the campaign.
  • Research: Gathering information and conducting thorough research to understand the target audience, market trends, and competitors.
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LI
Lexus iLexus

Feb 18, 2024

Final Answer :
The steps in the ROPES model are Research,Objectives,Programming,Evaluation,and Stewardship.Research plays a critical role throughout the public relations campaign process.