Which component of ROPES plays a key role in every stage of the PR campaign process?

A) programming
B) stewardship
C) evaluation
D) research

Research is a key component of the ROPES process as it is integral to informing and guiding each stage of the PR campaign process, from defining the objectives and target audience to evaluating the success of the campaign. While programming, stewardship, and evaluation are all important aspects of PR campaigns, they are not as consistently used throughout the entire process as research is.